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Industry & Market


Almost 227 million Americans play video games, and it is not only kids. Two thirds of adults and three quarters of kids under 18 play video games weekly. 80% of players are over 18, and the average age of a video game player is 31. In surveys, players of games have communicated and agree that video games bring together different types of people (89%) and represent a variety of experiences for people with different abilities (89%).

According to the ESA (Entertainment Software Association):

It’s easy to see why games are so popular. According to the report, 90% of players agree that video games bring joy through play. Games can inspire (79%), provide mental stimulation (87%), and relieve stress (87%).

And video games helped create connection and community when we need it most. This year, more than three quarters of players say they play video games with others, up from two thirds last year. And playing together is a family affair, as 74% of parents play video games with their children at least weekly (up from 55% in 2020).

During the pandemic, 71% of parents saw video games as a much-needed break for their children. Over half of parents (59%) said their children also used educational games and three quarters of parents (66%) said video games made their children’s transition to distance learning easier.”

Click the link to view the report: 2021 Essential Facts


The market for games is as diverse as the players, but there are a few segments that have been left behind when it comes to mainstream adoption. Educational and Christian-based games have always had larger hurdles to leap to receive credibility. IMD understands the challenges of this specific market and partners with those experts that bridge the divide between utility and user expectations.

IMD intentionally designs and develops for specific age groups according to their comprehension levels. Below are the key segments in the edutainment market IMD addresses:

  • Young Children (4-7) 
  • Children (8-12)
  • Teenagers (13-18) 
  • Young Adults (19-25) 
  • Adults  (25+)
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